Multilingual search

Digital marketing for global brands

Should Yandex Be Thrilled Or Worried About Q1 2012 Earnings?

Yandex, Russia’s leading search engine, recently disclosed its Q1 2012 financial results. Results exceeded analyst expectations, with revenues up 51 percent to $200.3 million, and net income up 53 percent to $43 million. Surely, such figures would make most company

Implementing And Measuring The Effect Of A Global ZMOT Strategy

The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing

Bang! The Global Collision Of Social, Local And Mobile

If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead

Is There A Disproportionate Mobile Ad Spend In The U.S.?

It’s no secret that mobile internet usage and ad spend are rapidly gaining on PCs, nor is the fact that digital overall is eating into traditional media’s share of the total ad market, with 2012 being the year where online

Search terminology: In France “SEM” is “Référencement”

One would think that an activity worth millions of euros would have an established name after 10+ years in service, right? So, most people agree that you can call the general business activity “Search Engine Marketing” or shorter just “Search

Global Ecommerce Statistics: How Avid Are Chinese Online Shoppers?

With more than 513 million internet users, according to the 29th Statistical Report on Internet Development in China by the CNNIC, China is by far the world’s largest online market. Although already being the undisputed global champion in terms of

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