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Digital marketing for global brands

bing-custom-audience-targeting-16062017

Bing Starts Testing Custom Audiences For Ads

Global Marketing News – 16th June 2017 Bing is testing custom audience targeting for advertisers, Facebook Messenger has introduced a language detection system, and digital video subscriptions are set to replace cable in China. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

Indian Ecommerce Giants Call For Industry Regulation

Global Marketing News – 15th June 2017 Indian ecommerce giants have called for industry regulation, Ramadan has caused an increase in online sales across the world, and Facebook is testing the expansion of its Group feature. Visit Webcertain.tv to watch the full bulletin or … Read More

wechat-debunk-fake-news-14062017

WeChat launches tool to spot fake news

Global marketing news – 14 June 2017 WeChat has launched a new feature to help debunk fake news stories online, Alibaba is aiming to make 1 trillion US dollars per year by 2020, and Filipino internet penetration has been forecast … Read More

ecommerce-returns-policies-customer-loyalty-12062017

E-commerce returns policy crucial to loyalty

Global marketing news – 12 June 2017 Research has found that e-commerce sites’ returns policies are vital to customer loyalty, Amazon has lent over 3 billion US dollars to small businesses, and traditional media ad spend is slowing in France. … Read More

Apple To Block Mobile Ad-Trackers

Global Marketing News – 8th June 2017 Apple has announced that its Safari browser will soon block ad-trackers, ad blocking is falling in the top EU nations, and Australians are now dropping desktop in favour of mobile. Visit Webcertain.tv to watch the full … Read More

mary-meeker-report-2017

Mary Meeker Report 2017 Published

Global Marketing News – 6th June 2017 The annual Mary Meeker Report has been published, Google is to introduce ad blocking to Chrome, and YouTube is cracking down on advertising on objectionable videos. Visit Webcertain.tv to watch the full bulletin or to watch a … Read More

china-online-security-laws-05062017

New Online Security Law Comes Into Effect In China

Global Marketing News – 5th June 2017 Strict new online security laws have come into effect in China, Yandex has launched a new platform for content creators, and Google has introduced a new feature called Google Personal. Visit Webcertain.tv to watch the full … Read More

google-buy-button-01062017

Google Tests Buy Button In Search Ads

Global Marketing News – 1st June 2017 Google has launched a beta test for its new search ad ‘buy’ button, mobile-only internet users now outnumber desktop-only users in Italy, and Baidu has pledged to use its AI technology to improve … Read More

facebook-tv-31052017

Facebook Eyes Up Video Entertainment Industry

Global Marketing News – 31st May 2017 Facebook is looking to expand into the video entertainment industry, the EU has moved to improve cross-border ecommerce, and one of Indonesia’s biggest companies has closed down its ecommerce site. Visit Webcertain.tv to watch the full … Read More

youtube-eu-laws-30052017

YouTube Set To Be Hit By New EU Laws

Global Marketing News – 30th May 2017 YouTube is set to be hit by new EU laws , Norway is considering introducing police-run Facebook accounts, and ad spend in Europe took a massive hike in 2016. Visit Webcertain.tv to watch the full bulletin or … Read More

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