Yesterday, comScore released an Overview of European Internet Usage for December 2011. The release, highlighting internet usage in 49 European markets and providing individual reporting on 18 of those markets, shows that the Russian internet audience continues to be Europe’s largest … Read More
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in … Read More
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might … Read More
How long has it been since you last received an email that came out as absolute gibberish? I do not exactly remember myself, but it has been a long time. There used to be hundreds of different encodings for storing … Read More
Google is dominating the global desktop search marketplace, with its current market share standing at 67%, according to Trefis. While it is good to dominate, it is even better to own – and this is almost what Google does when … Read More
Russia’s most visited website and leading search engine, Yandex, announced yesterday in a press release that it has purchased a license for digital maps supplied by world-leading location content provider, NAVTEQ. In using NAVTEQ’s comprehensive map data, Yandex follows in … Read More
According to Alexa, the top ten local websites in Cyprus are sigmalive.com, kerkida.net, 24sports.com.cy, philenews.com, onlycy.com, shootandgoal.com, supermpala.com, politis.com.cy, laiki.com and apoel.net. These websites attract thousands of visitors, however, according to our study these are not SEO friendly. The SEO factors … Read More
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving … Read More
Data released by comScore has shown that Facebook is now the leading social network in Brazil, with a staggering 192% increase in the number of visitors in the past year. Brazil is the fifth biggest user of social networks globally, yet Facebook … Read More
With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search … Read More
India has urged social media sites, including Facebook, Twitter and Google to remove offensive material and self-censor user generated content, unleashing a storm of criticism from internet users complaining of censorship in the world’s largest democracy. One of the first … Read More
December 6th saw Google inaugurate its new French offices in Paris, , which will serve as its headquarters, not only for France but for all its Southern Europe, Middle East and Africa operations. As part of the celebration, French President … Read More
Google has announced “New markup for multilingual content” which has sigificant consequences for anyone running websites in more than one language or in more than one country. This includes those with different versions for English for the US and UK … Read More
The Financial Times is reporting today that Dealreporter.com (a subscription service) has details of a 400 page document spelling out accusations from complainants to the EU related to abuse of the search engine’s commercial dominance in Europe. The total list … Read More
Strategically a very significant step was announced in eastern Europe today — Yandex’s video search system is to power Seznam as part of a wider partnership agreement! The video search service is at videa.seznam.cz and has been re-developed specifically for … Read More
