Relevant traffic is a big player in Sweden with a focus on selling clicks from the search engine listings.
Kinnevik , a big investement company has bought 36% of the stocks for 28 million Swedish kronors and is hoping to expand in Europe the next two years. They are looking to expand mostly in France and the U.K. and then move into Germany.
Their turnaround was 50 million SEK and the profit was 0.4 million SEK 2005/2006.
How to gain a competitive edge in international markets
One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a
Elin Box
June 12, 2025
