SMX will be held in London for the third time, the conference is lead by Chris Sherman and is a two day event taking place on the 18th and the 19th of May this year. Among speakers are several Multilingual Search Editors and keynote is the Chairman and CEO, OgilvyOne Worldwide, Brian Featherstonhaugh. For me the SMX is a premium event for those seeking to learn the latest techniques in search marketing and hear from the best experts in their field.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way