Seekport Tecnologie, the new pan European Search Engine has nominated Elena Bovini Head of Index for Italian activities launched this past Tuesday.
Elena is responsible for the quality of results provided by seekport.it and is based in Milano. She will coordinate the editorial staff and oversee all search and indexing activities in Italy.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way