Spurl.net, a Iceland based search engine company, was bought by Ja.is. Ja (means yes in Icelandic) owns and publishes both the online and the offline national telephone book and by this is most likely moving on the local search engine market.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
