Hospitality eBusiness Strategies specializes in direct-to-consumer online distribution and eMarketing strategies, published the The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices.
The survey results clearly show the website is a major revenue driver requiring online marketing budgets to support the activity.
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
