Statistics on internet access in Italy by AUDIWEB

Audiweb, powered by nielsen, has published panel data gathered in the month of May.

24 million users went online at least once during the month of may, 2008, a 5% increase compared to April
The number of users increases to 25,6 million if instant messaging and software to download music or films are included
The average Italian user went online 30 times and was connected for an average of 21,5 hours (30 minutes more than previous month) totalizing 1.650 page views
19,6 million domestic users (+8% from April) averaging over 14 hours online with an average of 1.170 page views
Consumer electronic websites were up 6% with 15,7 million visitors: forums and news sites were those showing the most significant increase to 6,9 million
7 million flocked to price comparison shopping portals and online purchasing guideline sites (+10% )
5,9 million went to online game sites (+12%)
3,3 million searched for friends and romance (+26%)
5,3 million were in search for wellness and body building (+14%)
4,2 million were on the outlook for webistes on food and cuisine (+22%)
4,2 million took an interest in DIY and gardening (+15%)

Source: AUDIWEB