Webcertain blog

What does prompt Japanese to search?

According to the survey done by Opt and Cross Marketing, the “newspaper articles” was the number 1 reason (37%) why Japanese male searches, and the “conversation with family and friends” was the number 1 reason (49%) why Japanese female searches.

The research also shows that average Japanese search users view up to 3 results pages.

Q. What does prompt you to search the web? (male and female combined)
– Conversation with friends and family (40%)
– TV (33%)
– Magazine article (32%)

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