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WhatsApp launches new service for businesses


Global marketing news – 23rd January 2018

  • The messaging app WhatsApp has launched a new service for businesses.
  • It is now possible to edit keywords within the AdWords app.
  • Various South East Asian countries look set to introduce an ecommerce tax in the near future.
  • Yahoo Japan has been found guilty of “defaming” a man after its search results contained links to websites containing false information about him.

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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