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Yahoo Japan to integrate curated content into its search results

Yahoo Japan Partners With Naver Matome Keeping abreast of recent trends and developments can seem a monumental task thanks to the unprecedented circulation of information on the web these days. Therefore perhaps, it should not come as a surprise that searchers and content “distributors” alike have welcomed content curation sites with open arms.

In an attempt to ride the wave of this trend, Yahoo Japan – Japan’s leading search engine – and NHN Japan have announced a partnership that will see the former integrating curated content from NHN’s highly popular Naver Matome platform into its search results.

Naver Matome, which in many ways bears resemblance to sites like Scoop.it! and Storify, has made an astronomical leap over the course of the past year, with growth significantly outpacing both Facebook and Twitter. To be more precise, the content curation service reportedly attracts around 41 million monthly visitors and accumulates more than 1.2 billion page views per month.

In a joint press conference, the two internet behemoths disclosed that the project will commence later this month and also shed a tiny bit of light into how the collaboration is likely to play out in practice. Apart from giving much greater prominence to curated content in search results, Yahoo Japan is planning to set up a separate tab that only returns Matome results. This search function will also be implemented on Matome’s website to improve the user search experience.

Needless to say, this development makes content curation for Naver’s Matome platform an important variable in the overall SEO strategy for the Japanese market.

Naver Matome Content Curation Site

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Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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