Following the roll-out in 19 countries, Yahoo introduced banner ads on its mobile-specific Web site.
According to Click Z “The ads on Yahoo’s mobile sites are part of a new publishing platform built to better deliver both content and marketing messages to the company’s mobile users. According to Yahoo, the system can fluidly target ad sizes and creative according to the screen size and other capabilities of a given device. Banners appear near the top of the home pages for the nations where the platform is being offered, which include the U.S., U.K., France, Brazil, Mexico, Canada, India, Thailand and Australia, among others. The ads include click-through and click-to-call features. Eight global advertisers have run ads using the new system, including Infiniti, Intel, Nissan, Procter & Gamble Asia Pacific and Singapore Airlines. “
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