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Yahoo's ads platform "Panama" opened in Japan

After a long wait, Yahoo / Overture has finally shifted the pay-per-click ads platform to “Panama” in Japan. According to comScore Networks’ study, the advertising campaign on new platform is bringing a higher click-through-rate (5-9% up) since its opening on February 5th.

Susan Decker (CEO, Yahoo) said that she believes the company’s profitability will improve during the second quarter in 2007 with the full implementation of Panama.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

2 Responses to Yahoo's ads platform "Panama" opened in Japan

  1. Motoko Hunt says:

    Hi Gordon,

    Since Feb 5th, they are shifting the existing accounts over to Panama. (All account owners have been receiving e-mails from Overture with the instruction on how to switch the existing accounts over to Panama.) All ads submitted after Jan 17th must meet the new standard set to meet Panama.

  2. Gordon Choi says:

    Motoko, when will you expect existing Overture Japan accounts be available for upgrades to Panama?

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