After a long wait, Yahoo / Overture has finally shifted the pay-per-click ads platform to “Panama” in Japan. According to comScore Networks’ study, the advertising campaign on new platform is bringing a higher click-through-rate (5-9% up) since its opening on February 5th.
Susan Decker (CEO, Yahoo) said that she believes the company’s profitability will improve during the second quarter in 2007 with the full implementation of Panama.
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2 responses
Motoko, when will you expect existing Overture Japan accounts be available for upgrades to Panama?
Hi Gordon,
Since Feb 5th, they are shifting the existing accounts over to Panama. (All account owners have been receiving e-mails from Overture with the instruction on how to switch the existing accounts over to Panama.) All ads submitted after Jan 17th must meet the new standard set to meet Panama.