Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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YouTube Passes Huge Viewership Milestone

Global Marketing News – 2nd March 2017 YouTube has hit 1 billion hours of video viewership per day, Line Pay is seeing huge growth, and Flipkart has introduced a traditional Indian parlour game to Instagram as part of a new … Read More

google-bing-piracy-22022017

Google And Bing Clamp Down On Online Piracy

Global Marketing News – 22nd February 2017 Google and Bing are clamping down on online piracy, Chinese smartphones are successfully expanding further across Asia, and European luxury brands are overtaking homegrown brands in the US. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Facebook Announces Smart TV App

Global Marketing News – 17th February 2017 Facebook is increasing its focus on video, almost 80% of Swedes now shop on mobile devices, and Twitter has backtracked on its recent anti-harassment rules. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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Google Reportedly Planning App Store Launch In China

Global Marketing News – 14th February 2017 Google is reportedly looking to enter the Chinese app store market, Pinterest has announced several new mobile features, and half of the world’s population now owns a smartphone. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Amazon To Expand Its Advertising Platform

Global Marketing News – 9th February 2017 Amazon is looking to grow as an advertising platform, Yandex.Checkout has introduced Apple Pay, and internet censorship in France saw a dramatic increase in 2016. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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Japan Rejects Right To Be Forgotten

Global Marketing News – 6th February 2017 A Japanese court has rejected the ‘right to be forgotten’, Facebook has reported a strong final quarter of 2016, and Snapchat gets set for its IPO. Visit Webcertain.tv to watch the full bulletin or to watch a … Read More

facebook-messenger-ads-01022017

Facebook Tests Ads On Messenger

Global Marketing News – 1st February 2017 Facebook has begun testing an advertising system on Messenger, Chinese New Year has brought about the launch of new augmented reality games, and PayPal has seen huge success on mobile. Visit Webcertain.tv to watch the full … Read More

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Alibaba Saw Huge Success In 2016

Global Marketing News – 27th January 2017 Alibaba has announced huge levels of success in 2016, Google has released its call reporting tool in India and South Africa, and Snapchat is helping to expand influencer marketing in Germany. Visit Webcertain.tv to watch … Read More

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European Ecommerce Habits Revealed

Global Marketing News – 24th January 2017 A survey has revealed Europeans shoppers’ online habits, the South East Asian mobile gaming industry has seen huge growth, and data-collection controversy is surrounding a new selfie app. Visit Webcertain.tv to watch the full bulletin or to … Read More

app-downloads-india-china-19012017

Apps On The Rise In The East

Global Marketing News – 19th January 2017 App downloads are exploding in India and China, Snapchat is forecast to be a danger to Facebook advertising, and Komplett has set its eyes on becoming a Nordic Amazon. Visit Webcertain.tv to watch the full bulletin or … Read More

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Google Introduces Penalty For Interstitial Ads

Global Marketing News – 16th January 2017 Google has launched an interstitial ad penalty system, the EU Is considering removing cookie banners, and research has shown that French millennials are concerned about a brand’s ethics. Visit Webcertain.tv to watch the full bulletin or to … Read More

russia-bans-linkedin-11012017

Russia Blocks LinkedIn In App Stores

Global Marketing News – 11th January 2017 LinkedIn has been removed from all Russian app stores, South Koreans prefer native social media platforms, and WeChat has launched its “mini-programs” app feature. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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Amazon To Launch In Singapore

Global Marketing News – 6th January 2017 Amazon is to launch in Singapore, putting it head-to-head with Alibaba-owned Lazada in South East Asia. Tencent has signed a deal to encourage user generated content in Thailand. And new research has demonstrated … Read More

turkey-censorship-03012017

Turkey Tightens Online Censorship

Global Marketing News – 3rd January 2017 The Turkish government has increased its censorship regulations, the US has labelled Taobao a ‘notorious’ marketplace, and Amazon has seen larger than expected Echo sales over Christmas. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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