Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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Netflix And Amazon Take On India

Global Marketing News – 3rd November 2016 Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the … Read More

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Alibaba Announces Singles’ Day Plans

Global Marketing News – 26th October 2016 Alibaba has announced big plans for Singles’ Day, Lego has revealed how vital consumer-created content is to the company, and China has broken an iOS App Store record. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Zalando To Help Small Shops Integrate Into Its Marketplace

Global Marketing News – 21st October 2016 Zalando is looking to integrate online and offline shopping for local shops, MatahariMall.com plans to take advantage of the Indonesian mobile surge after new funding, and Microsoft has broken a voice-recognition milestone. Visit Webcertain.tv to … Read More

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Yandex Enters Hungary With New App

Global Marketing News – 13th October 2016 Yandex has expanded into Europe with a travel app, research has shown that syncing campaigns on TV and mobile bring benefits, and Turkish marketers are spending heavily on display ads. Visit Webcertain.tv to watch the full … Read More

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Flipkart Breaks Indian Ecommerce Sales Record

Global Marketing News – 10th October 2016 Flipkart has broken an Indian ecommerce record, Japan’s elderly population is taking up social media, and Instagram has announced that it now has more than half a million advertisers. Visit Webcertain.tv to watch the full bulletin or … Read More

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Instagram Sees Explosive Growth In South Africa

Global Marketing News – 27th September 2016 Instagram has seen substantial success in South Africa, Facebook has admitted to releasing incorrect advertising metrics, and the Cuban government has launched a public Wi-Fi initiative. Visit Webcertain.tv to watch the full bulletin or to watch a … Read More

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Programmatic Advertising Surges Ahead In Europe

Global Marketing News – 22nd September 2016 Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in … Read More

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EU Drafts New Copyright & Communication Laws

Global Marketing News – 19th September 2016 The EU has proposed new copyright and communications laws, LinkedIn has launched a special version of its mobile website in India, and Twitter has launched several smart TV apps. Visit Webcertain.tv to watch the full bulletin or … Read More

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International Ad Spending Set To Grow

Global Marketing News – 14th September 2016 The international advertising industry is set to see more growth. As of the 26th September 2016, the .shop domain will be available to everyone. And The Financial Times has begun distributing to the … Read More

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Ad Blocking Reaches Record Levels Worldwide

Global Marketing News – 9th September 2016 A survey by Blockmetry has unveiled the increasing use of ad blocking worldwide, Facebook has overtaken BBM as the leading social media platform in Indonesia, and businesses in the US and EU are unsure of … Read More

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