The number of bloggers in China is expected to reach 60 million by the end of the year and 100 million in 2007 according to a report on China’s media industry by the prestigious Qinghua University. China is the world’s second-largest Internet market after the United States with more than 110 million users.
Xinhua, the official news agency, reported that a survey by the Chinese search engine Baidu.com put the current number of blog sites at 36.82 million which are managed by 16 million people, a total of 2.3 sites per blogger. Xinhua also said that a recent report by the Internet Society of China showed 9% of bloggers write every day, 29% write once to three times a week, while 35% write four to six times a week.
Zhang Xiaorong, strategy development director of Bokee, which was set up in 2002 and claims the biggest share of China’s blogging market, said his company adds about 100,000 blogs a day.
“The expected 60 million bloggers would account for more than half of China’s 110 million netizens,” Xinhua quoted Zhang as saying.
The blogosphere is still tightly controlled and regulated. China’s communist party apparatus have closed down some outspoken blogs they’ve considered “controversial”. In addition forums and online bulletin boards are monitored on a regular basis for political comments and words such as “freedom” and “democracy” are routinely censored.