China's online ad spending surges

Online ad revenue passed magazine ad spending in China and is expected to pass broadcast ad spending this year, according to iResearch as reported by the Shanghai Daily. The majority of online ad spending is at the portals, Sina, Sohu and NetEase but search engines will capture a larger share in the future.

“The trend is that online spending will flood to search engines from portals,” Hou Tao, an iResearch analyst, said in a phone interview.

“The search engines attract small and-medium sized firms with limited investment but considerable numbers.”

Source: Shanghai Daily

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