China's Baidu signs deal with Microsoft to sell ads

Chinese search site Baidu.com has signed a deal with Microsoft to sell advertising for MSN in China. Baidu’s paid search ads will appear on the Chinese versions of MSN, Live Search and other Micrsoft web properties.

Baidu who recently announced it will enter the Japanese market is the fourth most visited website in the world according to Alexa, a web traffic ranking site. Baidu’s stock rose 2.83 to 123.70 today after the announcement. Baidu is also expected to announce an agreeement with China Telecom and China Netcom in the near future.

“China is one of our most important markets and the strategic alliance with Baidu will help us provide new opportunities for advertisers which will further enhance our search business in China,” said Erik Johnson, general manager, of Microsoft Online Services Group for Greater China.

Source: Reuters- Forbes

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