European Interactive Advertising Association Online Shoppers Report 2008

New research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web.

The analysis shows how 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure.

European online shoppers made 1.3 billion purchases in just a six month period, spending an average of € 747,00 each online.

The Executive summary can be downloaded here

6 Responses to European Interactive Advertising Association Online Shoppers Report 2008

  1. French website says:

    You have 5 good reasons to promote your business in Europe especially in these difficult times when you need customers.

  2. Dimuthu says:

    Ayurveda

  3. Serge Carene says:

    It’s time to consider Europe in your strategy. It’s urgent. See why.
    Serge

  4. Sante says:

    You should check out the EIAA website I mentioned in my post

  5. be4you-design says:

    “The future of advertising is the internet.” Bill Gates,
    Chairman and Chief Software architect, Microsoft
    programmes are transforming best practice across Europe.

    Thanks

    http://www.be4you-design.com

  6. Pingback: European Interactive Advertising Association Online Shoppers Report 2008

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