Today Facebook announced that Offers, up until now only available for a select few during a testing period, is going global (in Japan it will be available next week). Businesses with more than 400 fans can now create online Offers directly from their pages. Unlike the relatively similar Facebook Deals, which was shut down in August, Offers are targeted to a lesser extent at group-buying deals and more at individual purchases.
In order to run Facebook Offers, the social network giant requires that businesses include targeting and advertising. While it remains free for users to claim these offers, companies will have to pay a minimum of $5 to use the service. And quite naturally – the higher the budget, the greater the distribution.
This represents a new revenue stream not only for Facebook but for businesses of all sizes that actively use the network to interact with customers. Also, results will be much more measurable, it seems. “Businesses can include bar codes and unique codes in their Offers. This has been a top request, and will help businesses measure the effectiveness of their campaigns”, Facebook announced alongside the news of Offers going global.
How it will be received will be interesting to see. Here on the site we will be looking into the impact of Offers and how it can be used for international businesses as we start to see it in action. Stay tuned!
Immanuel Simonsen
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