Citing data culled by comScore, Bear Stearns said Google’s international market share in November rose to 71.3% from 68.9% in the prior month. Google’s growth rate was almost double the rate of that of the entire search industry, the firm noted.
The data also implies that Yahoo! is losing market share to Google in the growing European search markets, according to Peck.
I found this quite an interesting story but rather vague on the specific markets concerned. Here in Russia there has been no noticeable fall in Yahoo!’s rather small percentage of the action. They were reported by LiveInternet (the third party statistic engine) to have 0.6% today, although this seems to have been a small blip in the figures, they have been running at 0.8% for the last three weeks. In December, I reported Yahoo! as having a 0.9% market share. Google is today at 13.4%, ever so slightly down from the 14.3% reported in the same article.
I acknowledge the article points more to European search markets so wondered what the consensus was from our regional experts here at MLS. Do you agree with the Forbes findings?