International Search Summit – Nicole Vanderbilt, AOL People Networks

AOL People Networks:

bebo

ICQ

AOL

Socialthing

USERS: Connect to everyone and everything users care about

PARTNERS: provide reach and engagements for viral distribution, incremental engagement

COMMERCIALLY: Take advantage of massive shift in consumer behaviour

A toolbar provides interactivity.

Have introduced a platform (with toolbar) called LIFESTREAM

Develop a platform to

  • create and extend community
  • distribute content
  • control brand programming player advertising
  • monetize sell and serve advertising

ICQ Numbers

42 Million users

13 Million daily users

1.1 billion instant messages per day

users spend 5 hrs per day

Socialthing.com – in private

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