One of Japan’s top shopping sites, “Rakuten” announced its plan to expand the business in Europe. Their first European office is scheduled to open in Luxembourg in March. They will provide the market place model shopping mall services, and businesses and people in EU countries can sell their products and services by setting up a merchant site on Rakuten. Rakuten currently has offices in Japan and Taiwan.
This is a good news.
Since many Japanese go straight to Rakuten without using the search when they have an idea of what they want to buy, I’ve been recommending some of my clients to set up a merchant account with Rakuten. Though they let foreign businesses to open an account, the process is all done in Japanese. Once their European office is open, it would be much easier for non-Japanese businesses especially the ones in Europe to work with them.
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