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2 million Japanese enjoy YouTube

The Internet Usage in Japan (by Net Ratings) reports that more than 2 million Japanese had accessed to YouTube even though the site is in English.

The number of Japanese users who access to YouTube has been rapidly increasing since December 2005, and reached to 2.12 million in March 2006. Average Japanese user accessed 3.2 times and spent 33 minutes at the site in March, which means Japanese users had more accesses and spent longer time at the site than average US users.

Most of them first visited YouTube from a link on blogs and community sites. 37% of Japanese users who accessed to YouTube are teenagers.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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