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30's Women – top mobile shoppers in Japan

ImpressR&D’s recent survey shows interesting results about mobile commerce in Japan. The most interesting information is that 15% of women in 30’s said that they conducted all of the online shopping from their mobile phone.

[Top mobile shoppers]
– All generations (37%)
– Women in 30s (47%)
– Women in 20s (44%)
– Men in 10s (44%)

[Top mobile shopping categories]
– Clothing, accessories & fashion (28%)
– Books & magazines (27%)
– CD, video & DVD (23%)

The survey also shows that 22% of the survey participants have used the net auction services from mobile, and 62% of the users have purchased items/services compared to only 34% have sold items/services at the auction sites from mobile.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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