RSS feeds are very convenient way to obtain the information without visiting each web site, and more and more Japanese are using the services.
Despite the initial concern of some of the sites may lose the number of access by providing the RSS service, the latest research done by Japan.Internet.com and goo Research shows that RSS’s bringing more accesses to the sites.
Q1: Do you visit more sites due to RSS feeds?
– More, 34.6%
– Hasn’t changed, 59.5%
– Less, 5.8%
Q2: Do you visit sites you read on RSS feeds?
– Always, 23.5%
– Sometimes, 58.1%
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
