Japan’s largest social networking service site “mixi” announced that its mobile service “mixi mobile” had more than 100 million page views on January 15th, 2007.
As of December 2006, mixi mobile has 2.3 million unique users, and has more than 12,000 new user registrations every day just from mobile.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
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Hi Richard,
Yes, it’s already becoming powerful traffic generators in Japan. I just read an article that a new mobile only SNS site “mbga.jp” just had 200 million page view in a day.
I think what’s more interesting is the mobile aspect. Services like this (and the social space in general) could be fantastic traffic generators for the mobile carriers.
Hi David,
Yes, mixi is still running very strong by providing the kind of services that members want.
Yahoo mobile and Yahoo Days (Japanese version of Yahoo 360) are gaining popularity now. I’ll share the information on these services when I find some numbers. 🙂
Nice post Motoko. I think MySpace will have a tough time competing with Mixi especially since they don’t have the mobile part down. Mixi’s been doing social networking for a long time.