Global Marketing News – 23rd June 2016
Amazon Invests 600 Million Dollars In Indonesia
It has been reported that Amazon is due to invest 600 million US dollars in Indonesia, within one year.
What had previously been a rumour was seemingly confirmed by Daniel Tumiwa, the head of Indonesia’s ecommerce association.
Tumiwa is quoted as saying that “Amazon announced it will open an ecommerce branch in Indonesia”, which he said will bring with it 600 million dollars of investment.
However, Indonesia’s ecommerce association has since commented on the quote saying that it could not confirm facts at the moment, and that the comments were made during a private conversation.
Whilst no information has officially been released by Amazon, Tumiwa’s comments have been come at a time when they have recently invested in other similar markets like India.
US Digital Video Ad Spend Increases Growth Rate
A study by eMarketer has suggested that American digital video advertising spend will increase at a much faster rate than TV advertising until at least 2020.
Whilst it is expected that digital advertising spend will increase by 28.5% this year through to 10.2% by 2020, TV advertising will only increase by 2.5% this year, and will remain at that rate through the same period.
Although even with the higher growth, television’s advertising spend will still far exceed that of digital video by around 50 billion dollars in 2020.
A separate study from Extreme Reach concluded however that the average viewability rate for digital video ads was around 47%, whilst for premium this rose to 62%, a rise from 55% last year.
Baidu Expands Further Across Asia
After opening offices in India late last year, Chinese search engine Baidu is looking to expand further into the country with new applications.
The company launched several technical apps in the country which achieved success, with its DU Battery Saver and the Speedbooster app having 8 million monthly users each, while their file explorer app has 10 million users.
However, Baidu are looking to move forward being more focussed on the local Indian market than their competitors as they look to support languages like Hindi, Bengali and Urdu.
Richard Lee, Baidu’s director of operations, said that India was going due to be a very dynamic market for the company, and that they were very interested in mergers and acquisitions.
Meanwhile, Alibaba is making similar inroads into India as it has recently invested in Paytm and MakeMyTrip.
Hungarian Ecommerce On The Rise
Ecommerce has continued to grow in Hungary, reaching just over 1 billion euros at the end of last year.
Data from eNET now shows that the share of ecommerce within the retail industry there, is now at about 4.1%, an increase over last year of around 0.4%.
The data also showed that the average size of online shopping carts has increase to 36.6 from 32.4 euros within one year, but cash payment is still the most popular form of transaction amongst Hungarians.
Cross-border shopping also saw an increase last year, with the number of online shoppers who purchased cross-border rising by 14 percent.
Google Pushing Forward With A.I
Google is looking to push machine learning in order to develop common sense in artificial intelligence.
Based in Zurich, Google’s research centre will focus of developing machine-learning, natural language understanding and computer perception.
Head of the Zurich team, Emmanuel Mogenet, has said that the technology is already implemented to some extent within Google products like search or translation, and is being developed to be included in its new products like self-driving cars.
Meanwhile Google has also been looking to ‘solve intelligence’ with its London based DeepMind team, which recently worked with the NHS in the UK to work on a system that could alert doctors to kidney disease.
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Cal O'Connell
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