(Updated with the latest stats on April 2020) France has a high internet penetration rate, with over 60 million internet users, equivalent to 93% of the population. With such a large and relatively wealthy online population, France is understandably an attractive target market for many businesses considering expanding internationally. This
At the last event I was speaking at, one of the attendees asked me a very simple question: “Should I go international?” At first, I did not really get the intention behind the question so I asked him to repeat. “I have a small business in New York and I
During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients directly translate their keywords and therefore base their international strategies
Yandex has just launched Yandex üniversite and this is great news for all Turkish students who would like to access a very extensive online guide they can customise according to what they want to study, for how long and the location they would like to target. Yandex üniversite is a
Whilst it is very tempting to apply the same call-to-actions across all your international PPC campaigns for the sheer reason that it requires significantly less effort, there are several reasons as to why you should seriously consider whether this approach is likely to reap the best results for your business:
When Google launched its keyword planner tool, the whole online marketing world crumbled… I read some great posts about what the new tool does and what it no longer does. I also saw some good comparison tables for both PPC and SEO which are really useful. At the same time
In order to compete with electronic payments provider PayPal (3 million users in France) and to take part of the new European launch of payment platforms by the end of 2013 — which is going to be sponsored by powerful brands such as Visa, Google and MasterCard — a new
Launching a website in a foreign market is very challenging. You might have translated your website into a target language and after a few months, you realise it did not have as much success as you were expecting. In short, your website visitors are not converting. When this occurs, you
Naver is fascinating: it is one of the only search engines that has been entirely designed around its users. They actively participate in the shaping of the search engine by adding content, articles, questions and interesting facts. It therefore offers more opportunities for a brand to reach the South Korean
Global keyword research processes are not as easy as they may seem. There are as many processes as there are languages. Why that? Because keyword tools are not flawless, and relying blindly on them will often lead to quite a lot of missed opportunity! They are not intuitive enough, yet,