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Elin Box

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.
brazil-right-to-be-forgotten-05122016

Brazil Rejects ‘Right To Be Forgotten’ Law

Global Marketing News – 5th December 2016 Brazil has blocked a “right to be forgotten” law, online surveillance is to increase in the UK, and WeChat has been found to be censoring group chats. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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1 In 3 Black Friday 2016 Sales Were On Mobile

Global Marketing News – 30th November 2016 Mobile made up a third of Black Friday sales in the US this year, India is relying on festive sales, and Yoox Net-A-Porter has made a deal to push forward Middle Eastern ecommerce. … Read More

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Facebook Allegedly Considering Entering China

Global Marketing News – 25th November 2016 Facebook is reportedly trying to enter China, Baidu has been hit by medical controversy once again, and Turkey’s mobile marketing industry is being held back. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

paypal-cross-border-22112016

Cross-Border Sales Have Grown 38% Since 2014

Global Marketing News – 22nd November 2016 PayPal has seen a 38% increase in cross-border sales over the last 2 years, the Indian messaging app Hike has launched a new Snapchat-like feature, and the payments technology company Alternative Payments has … Read More

internet-censorship-2016

Two-Thirds Live Under Internet Censorship In 2016

Global Marketing News – 17th November 2016 Two-thirds of internet users now live under some form of government-imposed censorship, research has found that website speed is an essential part of ecommerce success in China, and Google and Facebook have both … Read More

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Programmatic Advertising Rising In Asia And LATAM

Global Marketing News – 14th November 2016 Programmatic advertising looks to grow in Asian and Latin American markets, Jumia hopes for more unique visitors over the Nigerian Black Friday sales, and Alibaba wants to launch Singles’ Day sales beyond China. … Read More

Yandex Launches Palekh Algorithm

Global Marketing News – 4th November 2016 Yandex has announced the launch of a new algorithm within its search engine. Following efforts from its parent company Facebook to introduce ecommerce to social media, Instagram has followed suit. And the European marketing industry has bounced back … Read More

Google And Yandex See Growth While Baidu Falters In Q3

Global Marketing News – 1st November 2016 Google, Yandex and Naver have all seen significant growth in this week’s Q3 results, while the picture is not so rosy for Baidu, as it continues to falter following its 2016 controversies. Visit Webcertain.tv to … Read More

alibaba-advertising-24102016

Alibaba sees strong global mobile advertising growth

Global marketing news – 24 October 2016 Alibaba has seen large advertising gains in China, Google has moved one step further towards online TV, and Indian smartphone sales have increased for budget brands. Visit Webcertain.tv to watch the full bulletin or to watch a … Read More

brunei-social-media-19102016

Social Media On A High In Brunei

Global Marketing News – 19th October 2016 Brunei has the highest level of social media penetration in the ASEAN region, Alibaba has revealed its future plans for ecommerce, and Facebook has signed a new privacy deal with the EU. Visit Webcertain.tv to … Read More

yandex-android-partnership-14102016

Yandex Partners With Global Android Handset Manufacturers

Global Marketing News – 14th October 2016 Yandex has partnered up with global smartphone manufacturers and telecom companies, Baidu has released a medical chatbot, and ecommerce has found its feet in South East Asia. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

walmart-ecommerce-11102016

Walmart embraces the e-commerce age

Global marketing news – 11 October 2016 Walmart has announced plans to focus more on e-commerce, Bing has unveiled its new Expanded Device Targeting tool, and South Korean men have been shown to spend far more time on their mobile … Read More

baidu-voice-recognition-keyboard-06102016

Baidu Delves Into Voice-First Technology

Global Marketing News – 6th October 2016 Baidu has released a voice recognition keyboard, 80% of European shoppers online look for free delivery, and Facebook has launched its new eBay challenger. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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