In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The main non-Google search engines you need to be aware of
The last Friday of September belonged to BrightonSEO, a one-day conference focused on search marketing and held, not surprisingly, in Brighton. This twice-yearly conference attracts around 4,000 attendees each time and is one of the biggest SEO conferences in the world. For the second time this year, Webcertain had its
Content is an integral part of any international digital marketing strategy: there would be nothing to read, view or engage with if there was no content. Furthermore, the regular creation of valuable and relevant content has become an important ranking factor that all the major global search engines take into
Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard the practice if you are targeting a global audience. Here
This blog post was updated on 11 June 2021. Content outreach is the process of contacting relevant website owners, bloggers and social media influencers and asking them to publish your content on their website or profile. It is a super-important part of a content marketing strategy; after all, what is
The Czech e-commerce market exceeded expectations in the year 2015, when Czechs spent over 81 billion Czech Crowns online (2.32 Billion GBP/ 3.38 Billion USD). This was a growth of 20% against last year’s figure, according to a study from APEK, the Czech association for e-commerce. The last quarter of
Seznam’s main competitor in the Czech Republic, Google, comes up with about 500 to 600 updates in its algorithm per year in an effort to constantly improve user experience. Seznam, now less popular among Czechs with only 37 percent of search share, hasn’t given up the battle to be the
Seznam.cz, a Czech web portal and search engine and the main competitor of Google in the Czech Republic, announced new changes in its search engine last month. The changes are initially being tested in Slovakia where Seznam has launched a new domain Seznam.sk. What Exactly is Different? The revolutionary change