If you are targeting multiple markets that speak different languages, then translation will be an important part of your international marketing efforts. By having your content in the language(s) of your target audience, you can ensure you are communicating with … Read More
If your brand has a presence in multiple markets, then you will most probably have a regular need to translate at least some of your content. Employing writers for each target market is not always an option, in which case … Read More
Although the vast majority of translation projects go smoothly, there will inevitably be cases where problems occur that result in delays, additional costs, or content that does not meet your requirements. Translation problems can arise at any stage within a … Read More
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have … Read More
Translation memory and CAT tools (computer-assisted translation tools) may sound complicated, but do not be put off by the jargon! These are useful tools which are aimed at improving the consistency of your translations and, where possible, passing savings on … Read More
Translation services can transform your assets for your local audiences, helping you to succeed in your international markets. One thing that is vitally important when it comes to translation is quality. You want to achieve high-quality results the first time … Read More
When it comes to language services, we have seen that clients can sometimes confuse translation, localisation, copywriting, and transcreation, as they are not sure of the differences between them and of which service would suit them best. This is due … Read More
If your manufacturing or engineering business operates in multiple countries, it is important that your technical materials are translated and localised for each target country. However, technical translation projects pose some unique challenges. This blog post will provide three tips … Read More
When you approach different translation companies and agencies asking for a quote, you will get a range of prices back – and you may be tempted to simply go with the cheapest. However, that would be a mistake, as price … Read More
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money … Read More
For many manufacturers, marketing is not at the top of their priority list. This is fine if you are a big brand that consumers know well, but what if you are not? Let’s explore some top tips for digital marketing … Read More
As a distributor or supplier, you are likely to have some limitations imposed by manufacturers in terms of selling spaces, as well as guidelines to follow and sales targets to meet. Digital marketing can be a great way to help … Read More
