According to the research by Xlisting (excite is their major share holder), 55.6% of pages ranking within top 10 in Yahoo search results are owned by the sites listed in Xlinsting’s categories. They also says that 43% of Google top 10 pages and 40% of MSN top 10 pages are listed in their categories. They comment that “being listed in Xlisting category helps pages to rank higher in the search results.” I say, “their comment is misleading.”
Sure, being listed (linked) in popular portal sites such as “goo” and “Biglobe” helps, but it’s also a fact that my clients, who are not using the listing services, are doing just fine and ranking within top 10 (often times #1 and #2) in these search engines. The companies, who are willing to invest $400 to $1000 for the listing service, are most likely to invest in optimizing their site and the pages, too, and that’s probably the main reason for the good ranking. What I’m looking at now is the effects of Yahoo bookmark in the Yahoo search results. I’ve seen many Hatena’s bookmarked pages ranking well in Google’s search results, and I’m sure that Yahoo’s bookmark gives additional “kick” to the page’s ranking.
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