Eastpoint has bought MIG in Sweden and is now moving towards the US market with a new entity in Miami under their entity Getupdated. They will service the US market with the same services as the Swedish market: search marketing and banner advertising.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way