Global Marketing News – 7th August 2015
Global retailer innovates with multi-platform campaign
The video and ecommerce retailer QVC has launched in France with an integrated mix of ecommerce, mobile, TV and social platforms.
QVC is an international distributor of beauty, jewellery, fashion and home products, and live TV programmes.
QVC has said that intends to offer almost 300 local and international brands on its French website by the end of the year. It is also aiming for its TV programmes to have a French audience of 18 million by that time.
A company spokesperson commented on the launch in France, saying: “In recent years, France’s digital infrastructure and ecommerce offerings have evolved considerably, making it a prime market for QVC’s continued global expansion”.
QVC is a global company and already has a presence in the US, UK, Germany, Italy, China and Japan.
Naver sees profits of 125 billion won
The leading South Korean search giant Naver has announced net profits of almost 125 billion won last quarter, equivalent to 107 million US dollars.
This is more than 3 times higher than profits made in the same quarter last year, when Naver made just under 40 billion won.
Naver has put the dramatic increase down to a boost in mobile advertising, with 72% of the profits being made from ads.
An increasing number of people have been using Naver’s mobile shopping platform, as well as its integrated mobile payment service Naver Pay.
Naver has also been pumping investment into its overseas ventures, with the launch of Line Music in Japan and its Line messaging app in the Middle East also being touted as reasons behind Naver’s success.
Snapdeal launches ecommerce credit card
The Indian ecommerce site Snapdeal has teamed up with HDFC Bank to launch an ecommerce credit card for use on the site, in partnership with Visa.
It is hoped that the credit card will encourage more people from second and third tier cities to try online payment options.
Despite accounting for around 70% of buyers, people from second and third tier cities account for a tiny proportion of online payments. Cash-on-delivery is the preferred payment option for the vast majority of these people.
Indians wishing to apply for the credit card can do so on the Snapdeal website, mobile site and app.
Nigeria’s digital marketing industry to grow five-fold
The public relations company Poter Novelli has said that Nigeria’s digital marketing industry could grow five-fold in the next 5 years.
It is predicted that by 2020, Nigeria’s digital marketing industry will grow from its presentday 2 billion US dollars to 10 billion US dollars.
The spokesperson from Poter Novelli said: “There is also an amazing opportunity in Nigeria. The country has a growing market.”
Nigeria is the leading African nation for ecommerce.
Out of Nigeria’s 50 million internet users, a staggering 90% either shop online currently or plan to do so in the future.
The majority of these people are using their mobiles to shop online, with 9 out of 10 people with a mobile phone reportedly using it to make an online purchase.
Flexenclosure opens new offices in Mexico and Myanmar
And finally, the data centre company Flexenclosure has opened new offices in Mexico and Myanmar, reflecting the fact the company expects an influx of tech businesses to emerge from these regions.
The Mexican data centre will serve the whole of Latin America, which is one of the fastest growing regions in the world for ecommerce, with the continent expected to generate almost 90 billion US dollars by 2019.
The Myanmar data centre will serve the fledgling nation, which has finally entered the digital age, having set itself the ambitious aim of improving mobile internet connectivity from 10% penetration in 2013 to around 80% in the near future.
Flexenclosure already has a strong presence in much of Africa and Asia.
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Cal O'Connell
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