Google.ch 2010 Zeigeist: AKA top searches in Switzerland

This is a good index to set goals in your Google Analytics, for Google Adwords benchmarking exercise, your general country specific SEO works, i.e. your general SEM strategy

Every year Google publishes via its Zeitgeist, the top searches people ran on a specific network such as the Swiss network – Google.ch .

A quick analysis of the search keywords and keyphrases on Google.ch shows that social networks such as Chatroulette, YouTube and FaceBook top the listing.

Swiss events such as the Paleo festival in Roman Switzerland or the Streetparade in German Switzerland have raised great interest among the Swizz citizen.

Google.ch top ten keywords and keyphrases searches

1. Facebook
2. YouTube
3. Google
4. Temps
5. Météo
6. Wikipedia
7. CFF
8. Hotmail
9. Swiss
10. iPhone

Top ten search keywords and keyphrases with the largest search volume increase in 2010 on Google.ch

1. Chatroulette
2. iPad
3. iPhone 4
4. Coupe du Monde 2010 ]
5. Justin Bieber
6. 20 Minutes Online
7. gratis-inserate.ch
8. Facebook
9. Easyjet
10. YouTube

Top ten personalities searched on Google.ch

1. Steve Lee
2. Kerstin Cook
3. Laura Kämpf
4. Menowin Fröhlich
5. Kesha
6. Jörg Kachelmann
7. Simon Ammann
8. Justin Bieber
9. Cheryl Cole
10. Shakira

Top ten world events searched on Google.ch

1. Big Brother 10
2. Haiti
3. iPad
4. iPhone 4
5. Jörg Kachelmann
6. Menowin Fröhlich
7. Steve Lee
8. Vancouver 2010
9. BP
10. Volcan

Top ten car brands searched on Google.ch

1. BMW
2. Audi
3. VW
4. Ford
5. Mercedes
6. Honda
7. Opel
8. Peugeot
9. Fiat
10. Toyota

Top ten Swiss events searched on Google.ch

1. Paléo Festival
2. Streetparade
3. Openair St. Gallen
4. Gurtenfestival
5. Zürifest
6. Fête fédérale de lutte
7. Salon de l’auto de Genève
8. Greenfield
9. Foire d’automne de Bâle
10. Sechseläuten

Top ten Swiss towns searched on Google.ch

1. Zermatt
2. Frauenfeld
3. Genève
4. Zurich
5. Yverdon-les-Bains
6. Vevey
7. Zoug
8. Berne
9. Lucerne
10. Lausanne

Top ten Swiss cultural happenings searched on Google.ch

1. Aquabasilea
2. Chemins de fer du Sörenberg
3. Europapark
4. Technorama Winterthur
5. Parc des ours de Berne
6. Kunsthaus Zürich
7. Bernaqua
8. Musée des transports de Lucerne
9. Connyland
10. Zoo de Zurich