This is a good index to set goals in your Google Analytics, for Google Adwords benchmarking exercise, your general country specific SEO works, i.e. your general SEM strategy
Every year Google publishes via its Zeitgeist, the top searches people ran on a specific network such as the Swiss network – Google.ch .
A quick analysis of the search keywords and keyphrases on Google.ch shows that social networks such as Chatroulette, YouTube and FaceBook top the listing.
Swiss events such as the Paleo festival in Roman Switzerland or the Streetparade in German Switzerland have raised great interest among the Swizz citizen.
Google.ch top ten keywords and keyphrases searches
- YouTube
- Temps
- Météo
- Wikipedia
- CFF
- Hotmail
- Swiss
- iPhone
Top ten search keywords and keyphrases with the largest search volume increase in 2010 on Google.ch
- Chatroulette
- iPad
- iPhone 4
- Coupe du Monde 2010 ]
- Justin Bieber
- 20 Minutes Online
- gratis-inserate.ch
- Easyjet
- YouTube
Top ten personalities searched on Google.ch
- Steve Lee
- Kerstin Cook
- Laura Kämpf
- Menowin Fröhlich
- Kesha
- Jörg Kachelmann
- Simon Ammann
- Justin Bieber
- Cheryl Cole
- Shakira
Top ten world events searched on Google.ch
- Big Brother 10
- Haiti
- iPad
- iPhone 4
- Jörg Kachelmann
- Menowin Fröhlich
- Steve Lee
- Vancouver 2010
- BP
- Volcan
Top ten car brands searched on Google.ch
- BMW
- Audi
- VW
- Ford
- Mercedes
- Honda
- Opel
- Peugeot
- Fiat
- Toyota
Top ten Swiss events searched on Google.ch
- Paléo Festival
- Streetparade
- Openair St. Gallen
- Gurtenfestival
- Zürifest
- Fête fédérale de lutte
- Salon de l’auto de Genève
- Greenfield
- Foire d’automne de Bâle
- Sechseläuten
Top ten Swiss towns searched on Google.ch
- Zermatt
- Frauenfeld
- Genève
- Zurich
- Yverdon-les-Bains
- Vevey
- Zoug
- Berne
- Lucerne
- Lausanne
Top ten Swiss cultural happenings searched on Google.ch
- Aquabasilea
- Chemins de fer du Sörenberg
- Europapark
- Technorama Winterthur
- Parc des ours de Berne
- Kunsthaus Zürich
- Bernaqua
- Musée des transports de Lucerne
- Connyland
- Zoo de Zurich
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Christophe Bernigaud
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