A study done by Nordic eMarketing in Iceland last October showed that Google had 79% market share with Leit.is a local player with close to 9%. Another study done this March showed that Google has reached the 80% mark and Leit has gone to over 10%. The study was done for the first book in Icelandic on Internet Marketing published in December last year.
How to gain a competitive edge in international markets
One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a
Elin Box
June 12, 2025
