This blog post was updated on 21 July 2022.
Naver is a popular search engine in South Korea, and a very different one from Google. While Google has a minimalistic style, Naver is full of content, with many different sections and dozens of search results.
This can be daunting if you are not used to Naver’s style and layout, and it can feel overwhelming to try to get your content to feature in Naver’s search results. But fear not, this blog post will outline three social features that can help you get the visibility you deserve: Naver Blog, Naver Post and Naver Café.
Let’s take a look at each of these in turn.
Naver Blog is the search engine’s blogging platform. Blogs are very popular in South Korea; it is not unusual to see commuters checking their favourite blogs on the underground on their way to and from work. Prioritise quality over quantity when it comes to putting out blog posts, and make sure that your content is valuable, entertaining or educational, rather than purely promotional. It is best practice to split your text into small paragraphs, and to include lots of images to make them visually appealing. Opening a blog should be a priority for your efforts on Naver. If you have not got the time or resources to be active on all the social areas of the search engine and have to choose only one, make it this.
Naver Post is like a lightweight version of Naver Blog. Posts are usually in an article format, but tend to have less text and more imagery than content on Naver Blog. Posts also tend to include more videos and links. A common strategy is to create short content on Naver Post that is based on longer content on Naver Blog. If you do this, do not mention the Naver Blog content or link to it – treat each Naver Post entry as a standalone piece of content. It is a good idea to publish new content frequently (at least twice a week).
Naver Café is a forum. The purpose of the Café is to build a community around a certain common interest, and provide a channel where this community can come together and share their content with each other. The Café is split into categories and sub-categories, so no matter what your industry, you will always be able to find one that aligns with your company. When setting up a Café, remember that it is a tool for encouraging conversations. You should post at least once a day, and monitor it frequently to keep an eye on what your members are doing. This is a very labour-intensive task, so think carefully about whether you have the resources to do this before starting.
I hope this has given you a useful introduction to social media on Naver. For more in-depth information, you can read my free guide here.
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