Introduction When you are a B2B brand targeting the Japanese market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way – by being able to adapt to local customs and
International social media can be a tricky beast to tackle. Not only do you have to localise your content and images and make sure they are suitable for the target market, but you can also find yourself having to be on completely different social media platforms. This challenge can feel
Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy? We explore this topic in our webinar recording. In this webinar, you will learn how
Online shopping has never been more popular. With full or partial lockdowns affecting many countries around the world, e-commerce has risen to the challenge and proven to be a convenient, effective and safe way for people to shop. Social media is something that e-commerce brands can leverage to boost sales.
The South Korean market is one that is attracting the attention of many successful global businesses. It is a lucrative market with an active and engaged internet population – meaning that social media marketing is essential when targeting the country. But what should your social media strategy for South Korea
Budgets. They are always a thorn in the side for social media teams who often have to work with minimal budgets to meet big expectations. The key to spending your social media budget efficiently is first to know exactly what your budget is, and then to put together a well-thought-out
This blog post was updated on 30 January 2025. Technology is the biggest story of the 21st century. It is embedded so much into our lives that its narratives sometimes feel too familiar to us. People see these stories so often that they are no longer swayed by them, but
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think that PPC ads and social media ads are the same,
We live in a world where we are constantly bombarded by brands. From Apple creating a frenzy every time it releases a new iPhone, to Disney basically being on a mission to buy every single film studio in the US, brands are everywhere. People love brands, and people will buy
This blog post was updated on 6 March 2025. One of the most common things people say when I ask them to post something on social media on behalf of a company is: “I don’t have anything to say.” My simple reply is: “I don’t believe you.” A more dramatic