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Upcoming webinar: Is there a future in influencer marketing?

Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy?

We will explore this topic in an upcoming webinar. In this webinar, you will learn how best to approach influencer marketing for your business, including how to know when you should (and shouldn’t) include it in your digital marketing efforts.

Whether you are new to social media marketing, or whether you just want to improve your existing efforts, this webinar is a must for any brand considering influencer marketing as part of their social media marketing strategy.

Here are some teasers for some of the topics we will be discussing:

  • What influencer marketing is: We will provide a brief overview of the basics so that your understanding is built on a solid foundation. You will learn what counts as influencer marketing, and what is involved in a typical influencer marketing campaign.
  • Different types of influencers: Not all influencers look the same. There are bloggers, vloggers, publishers and social media influencers. Even in this last category, there are various sub-divisions of social media influencers, from the big names, to micro-influencers, to nano-influencers, and even key opinion consumers (KOCs). You will learn what these differentiations mean and when you should partner with each type of influencer.
  • The future of influencer marketing: We will explore what we see as the future of influencer marketing. You will learn when you should (and shouldn’t) pursue an influencer marketing strategy, and how to work out the best approach for your business.

If you want to learn more about the future of influencer marketing, we will be holding a free webinar on this topic on 11 March 2021 at 3pm GMT.

In this webinar, you will learn:

  • an overview of influencer marketing
  • the different types of influencers
  • the future of influencer marketing
  • how best to approach influencer marketing for your business

To register for this free webinar, click here!

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Daiana Damacus

General Manager of Social Media and Influencer Marketing at Webcertain
Daiana’s degree in journalism gave her the writing, research and analytics skills she needs to conduct market research, create social media campaigns and generate performance reports. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social campaigns and has experience with Facebook, LinkedIn, Twitter, Pinterest, Instagram, Naver, Kakao, VK and YouTube. She is also interested in the progress of social media on a global scale and is constantly learning about international social networks. Originally from Romania, Daiana now lives in the UK.

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