Iceland’s most visited online medium just launched a new search engine that understands Icelandic. Thanks to our unique letters like the funky “d” and a letter that looks like “b” but with a twist, we have been having minor prolems with search engine indexing. Google has actually translated their GUI into Icelandic but that has not solved many of our letter and grammar problems. So mbl.is opened a new search engine called Embla.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way