Christer Pettersson – Eniro, Search in Scandinavia
- Market in Scandinavia is now exploding, growing by 20%.
- offer PPC on maps (nordics like maps very much)
- As search expands it becomes “less Googlish”
- Local search scene – Scandinavia is the 6th market place, Google, MSN, YAHOO! is very small
- Enrio is a top search within all Scandinavian countries.
- Local PPC offerings 4 Search Media networks Google YAHOO! MSN Enrio/MivaBlended SearchVideo, news images, directories, are used to enrich user experience third generation , search 3.0 in local environment.
- Blending is blurring for search marketers as it adds more complexity – Google is using Eniro for local results,
- Eniro is using search results from Google to complement the local directory.
- Local services: High quality search traffic transparent network true partnership innovative solutions service = people locally you’ll get more value for money …
