AOL People Networks:
bebo
ICQ
AOL
Socialthing
USERS: Connect to everyone and everything users care about
PARTNERS: provide reach and engagements for viral distribution, incremental engagement
COMMERCIALLY: Take advantage of massive shift in consumer behaviour
A toolbar provides interactivity.
Have introduced a platform (with toolbar) called LIFESTREAM
Develop a platform to
- create and extend community
- distribute content
- control brand programming player advertising
- monetize sell and serve advertising
ICQ Numbers
42 Million users
13 Million daily users
1.1 billion instant messages per day
users spend 5 hrs per day
Socialthing.com – in private
