On June 6th, SEMPO Japan has announced the results of their 3rd annual Japanese SEM research at Net Marketing Forum in Tokyo.
K. Fukasawa (SEMPO Japan) and Motoko Hunt (SEMPO Asia/Japan) – me! 🙂 gave the presenation.
The main findings of the research are:
– About 50% said they do both SEO and PPC, while more than 35% said they only do SEO
– About 80% said they use SEM for branding (company, services, products, etc.)
– More than 90% said they were happy with SEM campaign results
– About 70% said they do SEO “In-house”, and more than 50% said they do PPC “In-house”
– About 30% said they’d increase the budget for mobile SEM
– More than 88% of top level managements think SEM is very important to their business
The full report in English will be available to all SEMPO members from SEMPO website by late June.
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