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SEMPO Japan announced 3rd annual Japanese Search Market Research

On June 6th, SEMPO Japan has announced the results of their 3rd annual Japanese SEM research at Net Marketing Forum in Tokyo.

K. Fukasawa (SEMPO Japan) and Motoko Hunt (SEMPO Asia/Japan) – me! 🙂 gave the presenation.

The main findings of the research are:
– About 50% said they do both SEO and PPC, while more than 35% said they only do SEO
– About 80% said they use SEM for branding (company, services, products, etc.)
– More than 90% said they were happy with SEM campaign results
– About 70% said they do SEO “In-house”, and more than 50% said they do PPC “In-house”
– About 30% said they’d increase the budget for mobile SEM
– More than 88% of top level managements think SEM is very important to their business

The full report in English will be available to all SEMPO members from SEMPO website by late June.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

One Response to SEMPO Japan announced 3rd annual Japanese Search Market Research

  1. David Temple says:

    Those are some pretty interesting figures Motoko. Especially that 90% are “happy with SEM campaign results”. Don’t think that comes close in the US.

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