Nearly 25% of Internet users in the UK is over the age of 50 and a the latest surveys shoe that the Internet is even more popular than gardening among UK pensioners. A generation in the UK is growing up taking the “always-on” connectivity for granted. For them the Internet is a virtual playground and a place to meet friends, for the parents the Internet is a place to do business. About 33% of all UK consumers have made a purchase online.
How to harness social listening for global brand success
Introduction In this blog post, we will explore how global brands can harness social listening insights and apply them to grow their global success. We will look at the role
Anna Milburn
April 30, 2025
