When you think about SEO and search engine advertising, chances are that you immediately think of Google.
Even though you know other search engines exist, they probably do not cross your mind.
But could that be a costly mistake?
Depending on which country(s) you are targeting, the answer could be “yes”.
Google is not the only search engine in the world.
In fact, in some countries, Google is facing stiff competition – and in some cases, alternative search engines have succeeded in knocking Google off the top spot.
Are you feeling uncertain about search engine marketing for non-Google search engines? Never fear, our webinar recording delves deep into this topic.
Here are some teasers for some of the topics discussed in the webinar:
- Meet the challengers: You will discover the top search engines that are challenging Google in 2021, and the markets these search engines operate in. This will inform you of which search engines you need to focus your SEO and advertising efforts on when targeting different markets.
- How these search engines differ from Google: You will learn the key differences between these search engines and Google, as well as the main SEO challenges and what to have in mind when optimising your website.
- How advertising can be used in harmony with your SEO efforts: SEO is a long-term project, and the very nature of how search engines crawl and index content mean that it can take time to see results. We explain how you can harness the power of advertising to complement your SEO efforts, giving you more instant exposure in the search engine results.
If you want to learn more about the search engines that are challenging Google in 2021, check out our webinar recording on this topic now!
In this webinar, you will learn:
- which search engines are challenging Google in 2021
- the key things to consider when working with these search engines
- the biggest challenges for SEO when optimising for these search engines (and how to overcome them)
- the search engines to watch in 2021
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