At a time when user experience is in the spotlight of search engine optimisation, and search engines’ algorithms and systems are AI-powered, SEO content optimisation practices should be focused on really understanding what users need and providing quality and valuable information that will allow them to fulfil their search goals.
A website migration is one of the most complex projects your website can undergo. From the sheer number of teams and stakeholders typically involved, to the technical complexities, things can very easily go wrong if mistakes are made and proper processes are not followed. These mistakes can result in your
Introduction In order to fully understand how on-page optimisation can improve your website’s global performance, you need to begin by understanding how the search results work and how search engines and on-page optimisation have changed over time. Over the years, search engines evolved from simple keyword matching and keyword density
This blog post was updated on 13 March 2025. Growing your business internationally involves, amongst other things, a lot of effort around expanding your international online presence. However, targeting multiple markets and expanding your website internationally can be both demanding and complex. So, how can you help your international online
This blog post was updated on 5 May 2024. With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context and
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. Migrating an international website is a challenge in particular, as
When you think about SEO and search engine advertising, chances are that you immediately think of Google. Even though you know other search engines exist, they probably do not cross your mind. But could that be a costly mistake? Depending on which country(s) you are targeting, the answer could be
If you are a business with a physical presence, it is important to have a well-optimised Google My Business profile. This will help your local audience to find you and should improve your number of real-life visitors. Whether you are a shop, restaurant or office, Google My Business can help