View product info on Japan's Rakuten shops with mobile

I read an announcement by Rakuten that consumers can soon view the information about the products sold at Rakuten by entering product codes on Rakuten catalogue into Rakuten’s mobile site.

This sounds great, but why stop there?
This is what I want:

Most products sold have a bar code. Can manufactures make it so that when I scan the bar code with web-accessible cell phone, it will show the product information page on their web site? I’m sure there would be a website that gives me a list of products similar to what I scanned with price comparison. I would love to use this type of service.

By the way, if any companies develop this service, I want a profit share! lol

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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