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Yahoo to aquire 100% of Overture Japan stock share

On August 31, Yahoo announced that they acquired 100% of Overture Japan’s stock. With this acquisition, Yahoo aims to become the largest share holder in the search engine marketing industry. (200 stocks, US$13,426,000.00)

The announcement included no particular changes in services, but I’m sure there will be some expansion in the advertising services and the target areas due to this acquisition. Right now, the advertisers have to open a separate account with Overture Japan to run a paid campaign using Overture’s ad network, but maybe they can soon simply add Japan to the target market list on the existing Yahoo account to advertise in Japan.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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